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61.
New product development : managing and forecasting for strategic success / Robert J. Thomas. by
  • Thomas, Robert J
Series: The Portable MBA series
Material type: Text Text
Publication details: New York : J. Wiley, c1993
Online access:
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.575 THO, ...

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62.
Product management / Donald R. Lehmann and Russell S. Winer. by
  • Lehmann, Donald R
  • Winer, Russell S
Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2002
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Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.56 LEH.

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63.
Strategic market management / by David A. Aaker by
  • Aaker, David A
  • Moorman, Christine
Edition: 7th ed.
Material type: Text Text
Publication details: Hoboken : John Wiley & Sons, Inc., 2005
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 AAK, ...

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64.
Marketing : an introductory text / Michael J. Baker by
  • Baker, Michael J
Edition: 4th ed.
Material type: Text Text
Publication details: Basingstoke: Macmillan, 1985
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 BAK.

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65.
Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane by
  • Crane, Frederick G
Material type: Text Text
Publication details: Thousand Oaks, Calif. : Sage Publications, c2010
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 CRA, ...

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66.
International marketing and export management / Gerald Albaum, Jesper Strandskov, Edwin Duerr. by
  • Albaum, Gerald
  • Strandskov, Jesper
  • Duerr, Edwin
Edition: 4th ed.
Material type: Text Text
Publication details: Harlow, England ; New York. : Financial Times/Prentice Hall, 2002
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 ALB, ...

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67.
Marketing management : text and cases / Rajagopal by
  • Rajagopal
Material type: Text Text
Publication details: New Delhi : Vikas Pub. House, ©2000
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 RAJ, ...

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68.
Business market management : understanding, creating and delivering value / James C. Anderson and James A. Narus by
  • Anderson, James C
  • Narus, James A
Material type: Text Text
Publication details: New Delhi : Pearson, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 AND.

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69.
Fundamentals of marketing research / R. Dayanandan by
  • Dayanandan, R
Material type: Text Text
Publication details: Jodhpur : J. V. Publishing House, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.83 DAY, ...

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70.
No cover image available No cover image available
Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler by
  • Adreasen, Alan R
  • Kotler, Philip
Edition: 7th ed.
Material type: Text Text
Publication details: Upper Saddle River: Pearson/Prentice Hall, ©2008
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 AND.

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71.
Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk. by
  • Schiffman, Leon G
  • Kanuk, Leslie Lazar
Edition: 7th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2000
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Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8342 SCH.

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72.
Strategic market planning : problems and analytical approaches / Derek F. Abell, John S. Hammond by
  • Abell, Derek F
  • Hammond, John S
Material type: Text Text
Publication details: Englewood Cliffs: Prentice-Hall, ©1979
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 ABE, ...

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73.
Understanding marketing : a European casebook / by Celia Phillips, Ad Pruyn, Marie-Paule Kestemont. by
  • Phillips, Celia M
  • Pruyn, Ad
  • Kestemont, Marie-Paule
Material type: Text Text
Publication details: Chichester : Wiley, c2000
Online access:
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.80094 PHI.

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74.
Marketing and the bottom line : the marketing metrics to pump up cash flow / Tim Ambler by
  • Ambler, Tim
Edition: 2nd ed.
Material type: Text Text
Publication details: New York : Prentice-Hall, c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 AMB.

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75.
No cover image available No cover image available
Case studies in marketing management / S.A. Sherlekar, and V.S. Sherlekar by
  • Sherlekar S.A
Material type: Text Text
Publication details: Bombay : Himalaya publishing house, 1983
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 SHE.

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76.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. by
  • Dwyer, F. Robert
  • Tanner, John F
Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill, c2006
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Availability: Items available for loan: Mzumbe University Main Campus Library (5)Location, call number: 658.8 DWY, ...

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77.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. by
  • Dwyer, F. Robert
  • Tanner, John F
Edition: 4th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2009
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Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.8 DWY, ...

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78.
No cover image available No cover image available
Analysis for marketing decisions / James H. Donnelly and John M. Ivancevich by
  • Donnelly, James
Series: Irwin series in qualitative analysis for business
Material type: Text Text
Publication details: Georgetown : Richard D. Irwin,Inc c1970
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 DON.

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79.
Principles of marketing / Philip Kotler, Gary Armstrong, John Saunders and Veronica Wong by
  • Armstrong, Gary
  • Saunders, John
  • Wong, Veronica
Edition: 3rd European ed.
Material type: Text Text
Publication details: Harlow, England ; New York : Prentice Hall, 2002
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 PRI.

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80.
Problems in marketing / [compiled by] E. Raymond Corey, Christopher H. Lovelock, Scott Ward. by
  • Corey, E. Raymond
  • Lovelock, Christopher H
  • Ward, Scott, 1942-
Series: McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1981
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.8 COR, ...

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