New product development : managing and forecasting for strategic success / Robert J. Thomas.

By:

Thomas, Robert J

Material type: Text

TextSeries: The Portable MBA seriesPublication details: New York : J. Wiley, c1993.Description: xiv, 352 p. : ill. ; 26 cmISBN:

0471572268

Subject(s):

DDC classification:

658.575 THO

Online resources:

Summary: Dr. Thomas shows how to take control of the new product development process by effectively forecasting market opportunities, estimating sales and profits, designing marketing efforts, timing the launch of new products, and tracking products after launch. He shows that managing and forecasting successful new product developments are an interactive process involving all members of the new product team

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.575 THO (Browse shelf(Opens below))	1	Available		0045097
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.575 THO (Browse shelf(Opens below))	2	Available		0045098

Total holds: 0

Includes bibliographical references (p. 319-338) and indexes.

Dr. Thomas shows how to take control of the new product development process by effectively forecasting market opportunities, estimating sales and profits, designing marketing efforts, timing the launch of new products, and tracking products after launch. He shows that managing and forecasting successful new product developments are an interactive process involving all members of the new product team

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