New product development : managing and forecasting for strategic success /
Thomas, Robert J.,
New product development : managing and forecasting for strategic success / Robert J. Thomas. - New York : J. Wiley, c1993. - xiv, 352 p. : ill. ; 26 cm. - The Portable MBA series .
Includes bibliographical references (p. 319-338) and indexes.
Dr. Thomas shows how to take control of the new product development process by effectively forecasting market opportunities, estimating sales and profits, designing marketing efforts, timing the launch of new products, and tracking products after launch. He shows that managing and forecasting successful new product developments are an interactive process involving all members of the new product team
0471572268 NA
Product management
New products Development
Marketing
658.575 THO
New product development : managing and forecasting for strategic success / Robert J. Thomas. - New York : J. Wiley, c1993. - xiv, 352 p. : ill. ; 26 cm. - The Portable MBA series .
Includes bibliographical references (p. 319-338) and indexes.
Dr. Thomas shows how to take control of the new product development process by effectively forecasting market opportunities, estimating sales and profits, designing marketing efforts, timing the launch of new products, and tracking products after launch. He shows that managing and forecasting successful new product developments are an interactive process involving all members of the new product team
0471572268 NA
Product management
New products Development
Marketing
658.575 THO