Problems in marketing / [compiled by] E. Raymond Corey, Christopher H. Lovelock, Scott Ward.

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Material type: Text

TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1981.Edition: 6th edDescription: xviii, 810 p. : ill. ; 24 cmISBN:

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Contents:

The marketing process Market selection and product planning

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8 COR (Browse shelf(Opens below))	1	Available	0035276
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8 COR (Browse shelf(Opens below))	2	Available	0034549
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8 COR (Browse shelf(Opens below))	3	Available	0035272
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8 COR (Browse shelf(Opens below))	4	Available	0035275

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"Case materials of the Harvard Graduate School of Business Administration."

Includes bibliographical references.

The marketing process
Market selection and product planning

eng.

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