Marketing and the bottom line : the marketing metrics to pump up cash flow / Tim Ambler

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TextPublication details: New York : Prentice-Hall, c2003Edition: 2nd edDescription: xiv, 320 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8 AMB (Browse shelf(Opens below))	1	Available		0058179

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Includes index

eng.

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