Principles of marketing / Philip Kotler, Gary Armstrong, John Saunders and Veronica Wong

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Material type: Text

TextPublication details: Harlow, England ; New York : Prentice Hall, 2002.Edition: 3rd European edDescription: xxxi, 856 p. : col. ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8 PRI (Browse shelf(Opens below))	1	Available		0058344

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Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996.

"The European edition ... offers significant changes"--Pref.

Includes bibliographical references and index.

eng

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