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Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk. by
- Schiffman, Leon G
- Kanuk, Leslie Lazar
Edition: 4th ed.
Material type: Text
Publication details: Englewood Cliffs, NJ : Prentice Hall, c1991
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.834 SCH.
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Marketing research / Alvin C. Burns and Ronald F. Bush. by
- Burns, Alvin C
- Bush, Ronald F
Edition: 5th ed.
Material type: Text
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 BUR.
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The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI / Leslie H. Moeller, Edward C. Landry and Theodore Kinni. by
- Moeller, Leslie H
- Landry, Edward C, 1965-
- Kinni, Theodore B, 1956-
Material type: Text
Publication details: New York : McGraw-Hill, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.8 MOE, ...
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