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201.
Strategic marketing : a guide for developing sustainable competitive advantage / M.J. Xavier. by
  • Xavier, M. J
Material type: Text Text
Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, c1999
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.802 XAV.

202.
The marketing of professional services / Aubrey Wilson by
  • Wilson, Aubrey
Material type: Text Text
Publication details: London : Mcgraw hill , c1972
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 WIL.

203.
Marketing research : text and cases / Harper W. Boyd, Ralph Westfall and Stanley F. Stasch by
  • Boyd, Harper W
  • Westfall, Ralph
  • Stasch, Stanley F
Edition: 7th ed.
Material type: Text Text
Publication details: India : Irwin, c2002
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 BOY.

204.
Research for marketing decision / Paul E. Green, Donald S. Tull, Gerald Albaum by
  • Green, Paul E
  • Albaum, Gerald (author)
  • Tull, Donald S. [Author]
Edition: 5th ed
Material type: Text Text
Publication details: New Delhi : PHI Learning, ©1988
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.83 GRE, ...

205.
International marketing / Philip R. Cateora, John L. Graham. by
  • Cateora, Philip R
  • Graham, John L
Series: McGraw-Hill/Irwin series in marketing
Edition: 13th ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2007
Availability: Items available for loan: Mzumbe University Main Campus Library (7)Location, call number: 658.84 CAT, ...

206.
Marketing research : text and cases / Harper W. Boyd, Ralph Westfall and Stanley F. Stasch by
  • Boyd, Harper W
  • Westfall, Ralph
  • Stasch, Stanley F
Edition: 6th ed.
Material type: Text Text
Publication details: India : Irwin, c1988
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 BOY.

207.
Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk. by
  • Schiffman, Leon G
  • Kanuk, Leslie Lazar
Edition: 4th ed.
Material type: Text Text
Publication details: Englewood Cliffs, NJ : Prentice Hall, c1991
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.834 SCH.

208.
Marketing research : text and cases / Harper W. Boyd, Ralph Westfall, Stanley F. Stasch by
  • Boyd Harper W
Edition: 7th ed.
Material type: Text Text
Publication details: Homewood ill : Richard D. Irwin, inc., 2002
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 BOY.

209.
Marketing research / Alvin C. Burns and Ronald F. Bush. by
  • Burns, Alvin C
  • Bush, Ronald F
Edition: 5th ed.
Material type: Text Text
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 BUR.

210.
Marketing management : analysis, planning, implementation, and control / Philip Kotler by
  • Kotler, Philip
Series: Prentice-Hall series in marketing
Edition: 7th ed.
Material type: Text Text
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1991
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.802 KOT.

211.
Marketing research : concepts, practices, and cases / Sunanda Easwaran, and Sharmila J. Singh by
  • Easwaran, Sunanda
  • Singh, Sarmila J. (Author)
Material type: Text Text
Publication details: New Delhi : Oxford University Press, 2006
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.83 EAS, ...

212.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
  • Kerin, Roger A
  • Peterson, Robert A, 1944-
Edition: 12th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2010
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.802 KER, ...

213.
The Practical approach to marketing management / Stephen Morse by
  • Morse, Stephen
Material type: Text Text
Publication details: New York: McGraw-Hill, 1967
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 MOR.

214.
Marketing research : online research applications / Alvin C. Burns and Ronald F. Bush by
  • Burns, Alvin C
  • Bush, Ronald F
Edition: 4th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J.: Pearson/Prentice Hall, ©2005
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 BUR.

215.
Marketing research : an international approach / Marcus J. Schmidt, Svend Hollensen. by
  • Schmidt, Marcus
  • Hollensen, Svend
Material type: Text Text
Publication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2006
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 SCH.

216.
Research methods in marketing / Ken Elliott, and Martin Christopher by
  • Elliott, Ken
  • Christopher, Martin
Material type: Text Text
Publication details: London : Holt, Rinehart & Winston, 1973
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 ELL.

217.
The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI / Leslie H. Moeller, Edward C. Landry and Theodore Kinni. by
  • Moeller, Leslie H
  • Landry, Edward C, 1965-
  • Kinni, Theodore B, 1956-
Material type: Text Text
Publication details: New York : McGraw-Hill, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.8 MOE, ...

218.
Marketing management : analysis, planning, implementation, and control / Philip Kotler. by
  • Kotler, Philip
Series: Prentice-Hall series in marketing
Edition: 7th ed.
Material type: Text Text
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1991
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.802 KOT.

219.
Marketing, customer services and business ethics / Omari K. Mbura by
  • Mbura, Omari K
  • The Tanzania Institute of Bankers
Series: Bankers Workshop series
Material type: Text Text
Publication details: Dar es Salaam : The Tanzania Institute of Bankers, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.812 MBU, ...

220.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by
  • Cravens, David W
  • Piercy, Nigel
Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.802 CRA.

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