Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

By:

Kerin, Roger A

Contributor(s):

Peterson, Robert A, 1944-

Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2010.Edition: 12th edDescription: xi, 708 p. : ill., maps ; 29 cmISBN:

9780136107064

Subject(s):

DDC classification:

658.802 KER

Contents:

Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.

Summary: Provides relevant information and case studies geared toward marketing executives and professionals

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.802 KER (Browse shelf(Opens below))	1	Available		0062736
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.802 KER (Browse shelf(Opens below))	2	Available		0062735

Total holds: 0

Includes bibliographical references and indexes.

Provides relevant information and case studies geared toward marketing executives and professionals

eng.

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