Marketing research : text and cases / Harper W. Boyd, Ralph Westfall, Stanley F. Stasch

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Material type: Text

TextPublication details: Homewood ill : Richard D. Irwin, inc., 2002.Edition: 7th edDescription: xv, 815 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.83 BOY (Browse shelf(Opens below))	1	Available		0048275

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Includes index.

eng.

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