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The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI / Leslie H. Moeller, Edward C. Landry and Theodore Kinni.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill, c2009.Description: vii, 232 p. : ill. ; 24 cmISBN:
  • 9780071615068
Subject(s): DDC classification:
  • 658.8 MOE
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode Item holds
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.8 MOE (Browse shelf(Opens below)) 1 Available 0071705
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.8 MOE (Browse shelf(Opens below)) 2 Available 0071704
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.8 MOE (Browse shelf(Opens below)) 3 Available 0071261
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.8 MOE (Browse shelf(Opens below)) 4 Available 0071262
Total holds: 0

Includes bibliographical references (p. 214-219) and index.

eng.

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