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1.
Marketing / Roger A. Kerin, Steven W. Hartley and William Rudelius. by
  • Kerin, Roger A
  • Hartley, Steven William
  • Rudelius, William
Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/IRWIN, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 KER, ...

2.
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. by
  • Kerin, Roger A
  • Hartley, Steven William
  • Rudelius, William
Edition: 3ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.8 KER, ...

3.
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. by
  • Kerin, Roger A
  • Hartley, Steven William
  • Rudelius, William
Series: McGraw-Hill/Irwin series in marketing
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 KER, ...

4.
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. by
  • Kerin, Roger A
  • Hartley, Steven William
  • Rudelius, William
Edition: 10th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2011
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 KER, ...

5.
Perspectives on strategic marketing management / edited by Roger A. Kerin, Robert A. Peterson. by
  • Kerin, Roger A
  • Peterson, Robert A, 1944-
Edition: 2nd ed.
Material type: Text Text
Publication details: Boston : Allyn and Bacon, c1983
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 KER, ...

6.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
  • Kerin, Roger A
  • Peterson, Robert A, 1944-
Edition: 3rd ed.
Material type: Text Text
Publication details: Boston : Allyn and Bacon, c1984
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KER.

7.
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. by
  • Kerin, Roger A
  • Hartley, Steven William
  • Rudelius, William
Edition: 10th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2011
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KER.

8.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
  • Kerin, Roger A
  • Peterson, Robert A, 1944-
Edition: 12th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2010
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.802 KER, ...

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