Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius.

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Material type: Text

TextPublication details: Boston : McGraw-Hill/Irwin, c2011.Edition: 10th edDescription: liii, 746 p. ; ill. (some col.) ; 29 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8 KER (Browse shelf(Opens below))	1	Available		0070382

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Includes biblipographical references and indexes.

Includes bibliographical reference

eng.

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