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Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 3edDescription: xli, 493 p. : ill. (chiefly col.), col. maps ; 28 cmISBN:
  • 9780073381060
  • 0073381063
Subject(s): DDC classification:
  • 658.8 KER
Online resources:
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode Item holds
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.8 KER (Browse shelf(Opens below)) 1 Available 0071286
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.8 KER (Browse shelf(Opens below)) 2 Available 0073314
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.8 KER (Browse shelf(Opens below)) 3 Available 0073315
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.8 KER (Browse shelf(Opens below)) 4 Available 0071287
Total holds: 0

Includes bibliographical references (p. 447-467) and indexes.

eng

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