Marketing : (Record no. 5967)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00760cam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780073381060 |
| Terms of availability | TZS 10,000/= |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0073381063 |
| Terms of availability | TZS 10,000/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KER |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kerin, Roger A. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : |
| Sub Title | the core / |
| Statement of responsibility, etc | Roger A. Kerin, Steven W. Hartley, William Rudelius. |
| 250 ## - Edition Statement | |
| Edition statement | 3ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston : |
| Name of publisher | McGraw-Hill Irwin, |
| Year of publication | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xli, 493 p. : |
| Other physical details | ill. (chiefly col.), col. maps ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 447-467) and indexes. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hartley, Steven William. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rudelius, William. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/toc/ecip0827/2008039064.html |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Copy number | Price effective from | Koha item type | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 07/11/2012 | 658.8 KER | 0071286 | 1 | 12/05/2022 | Book | |||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 07/11/2012 | 658.8 KER | 0073314 | 2 | 12/05/2022 | Book | TBST | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 07/11/2012 | 658.8 KER | 0073315 | 3 | 12/05/2022 | Book | TBST | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 07/11/2012 | 658.8 KER | 0071287 | 4 | 12/05/2022 | Book | TBST |