Marketing : the core /
Kerin, Roger A.
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 3ed. - Boston : McGraw-Hill Irwin, c2009. - xli, 493 p. : ill. (chiefly col.), col. maps ; 28 cm.
Includes bibliographical references (p. 447-467) and indexes.
eng
9780073381060 TZS 10,000/= 0073381063 TZS 10,000/=
Marketing.
658.8 KER
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 3ed. - Boston : McGraw-Hill Irwin, c2009. - xli, 493 p. : ill. (chiefly col.), col. maps ; 28 cm.
Includes bibliographical references (p. 447-467) and indexes.
eng
9780073381060 TZS 10,000/= 0073381063 TZS 10,000/=
Marketing.
658.8 KER