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41.
Principles of marketing / Philip Kotler, Gary Armstrong by
  • Kotler, Philip
  • Armstrong, Gary
Edition: 12th ed.
Material type: Text Text
Publication details: New Delhi : Prentice Hall, ©2008
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.8 KOT, ...

42.
Principles of marketing / Philip Kotler and Gary Armstrong by
  • Kotler, Philip
Edition: 10th ed.
Material type: Text Text
Publication details: New Delhi : Prentice Hall of India., ©2004
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KOT.

43.
Relationship marketing : exploring relational strategies in marketing / John Egan by
  • Egan, John
Material type: Text Text
Publication details: Harlow, England: Financial Times Prentice Hall,. c2001
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.812 EGA.

44.
Principles of marketing / Philip Kotler and Gary Armstrong. by
  • Kotler, Philip
  • Armstrong, Gary
Edition: 9th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2001
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KOT.

45.
Marketing management / Philip Kotler and Kevin Keller. by
  • Kotler, Philip
  • Keller, Kevin Lane
Edition: 12th. ed.
Material type: Text Text
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 KOT, ...

46.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt and Thomas W. Speh. by
  • Hutt, Michael D
  • Speh, Thomas W
Edition: 8th ed.
Material type: Text Text
Publication details: Mason, Ohio : Thomson/South-Western, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 HUT.

47.
Marketing management : concepts, cases, challenges and trends / M. Govindarajan by
  • Govindarajan, M
Edition: 2nd.ed
Material type: Text Text
Publication details: New Delhi : Prentice-Hall of India Private Limited c2007
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 GOV, ...

48.
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul and Thomas J. Madden. by
  • Guiltinan, Joseph P
  • Paul, Gordon W
  • Madden, Thomas J
Series: McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill Companies, c1997
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 GUI.

49.
Marketing management : an overview / Dale M. Lewison by
  • Lewison, Dale M
Material type: Text Text
Publication details: Fort Worth : Dryden Press, ©1996
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 LEW.

50.
Marketing research : concepts, practices, and cases / Sunanda Easwaran and Sharmila J. Singh. by
  • Easwaran, Sunanda
  • Singh, Sharmila J
Material type: Text Text
Publication details: Oxford ; New York : Oxford University Press, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 EAS, ...

51.
Modern management : principles and techniques / J. N. Jain , P. P. Singh; foreword by S. K. Bhatia by
  • Jain, J. N
  • Singh, P. P
  • Bhatia, S. K
Material type: Text Text
Publication details: New Delhi : Regal Publications, c2007
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658 JAI.

52.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by
  • Belch, George E
  • Belch, Michael A
Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 659.1 BEL, ...

53.
Strategies of entrepreneurship: understanding industrial entrepreneurship and structural change in Northwest Tanzania/ Per Trulsson by
  • Trulsson, Per
Material type: Text Text
Publication details: Linkoping S-581 83, Sweden: Linkoping University, 1997
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.42109678 TRU, ...

54.
Marketing management / B. V. H. Kameswara Sastry by
  • Sastry B. V. H. Kameswara
Material type: Text Text
Publication details: Jodhpur : J. V. Publishing House, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 SAS .

55.
Marketing / David Stokes by
  • Stokes, David
Edition: 3rd ed.
Material type: Text Text
Publication details: London : Continuum, c2002
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 STO.

56.
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by
  • Hair, Joseph F
  • Bush, Robert P
  • Ortinau, David J
Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (6)Location, call number: 658.83 HAI, ...

57.
Canadian marketing : principles and applications / René Y. Darmon, Michel Laroche, John V. Petrof. by
  • Darmon, RenĂ© Y
  • Laroche, Michel
  • Petrof, John V
Material type: Text Text
Publication details: Toronto ; New York : McGraw-Hill Ryerson, c1981
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.80097483 DAR.

58.
Principles of international physical distribution / Jim Sherlock. by
  • Sherlock, Jim
  • Brooke, Michael Z. Series editor
Series: Principles of export guidebooks series
Material type: Text Text
Publication details: Oxford, OX, UK ; Blackwell Business, 1994
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.7882 SHE, ...

59.
Organizational buying behaviour : purchasing and marketing management implications / Stephen T. Parkinson and Michael J. Baker by
  • Parkinson, Stephen T
  • Baker, Michael J
Material type: Text Text
Publication details: Houndmills [England] : Macmillan Press, 1986
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.72 PAR.

60.
Strategic marketing : a guide for developing sustainable competitive advantage / M.J. Xavier. by
  • Xavier, M. J
Material type: Text Text
Publication details: New Delhi ; Response Books, c1999
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.802 XAV.

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