Marketing management : an overview / Dale M. Lewison
Material type: TextPublication details: Fort Worth : Dryden Press, ©1996Description: xvi, 464 p. : ill.; 24 cmISBN:- 9780030981531
- 658.8 LEW
Contents:
Part I: Marketing Management. Part II: Marketing Planning. Part III: Marketing Situations. Part IV: Marketing Decisions. Part V: Marketing Actions. Part VI: Marketing Issues.
Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.8 LEW (Browse shelf(Opens below)) | 1 | Available | 0058329 |
Total holds: 0
Includes index
Part I: Marketing Management. Part II: Marketing Planning. Part III: Marketing Situations. Part IV: Marketing Decisions. Part V: Marketing Actions. Part VI: Marketing Issues.
eng
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