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Marketing management : an overview / Dale M. Lewison

By: Material type: TextTextPublication details: Fort Worth : Dryden Press, ©1996Description: xvi, 464 p. : ill.; 24 cmISBN:
  • 9780030981531
Subject(s): DDC classification:
  • 658.8 LEW
Contents:
Part I: Marketing Management. Part II: Marketing Planning. Part III: Marketing Situations. Part IV: Marketing Decisions. Part V: Marketing Actions. Part VI: Marketing Issues.
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode Item holds
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.8 LEW (Browse shelf(Opens below)) 1 Available 0058329
Total holds: 0

Includes index

Part I: Marketing Management. Part II: Marketing Planning. Part III: Marketing Situations. Part IV: Marketing Decisions. Part V: Marketing Actions. Part VI: Marketing Issues.

eng

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