Principles of marketing / Philip Kotler and Gary Armstrong

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Material type: Text

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Contents:

Understanding marketing and the marketing process Developing marketing opportunities and strategies Developing the marketing mix Managing marketing

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8 KOT (Browse shelf(Opens below))	1	Available		0048891

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Includes index

Understanding marketing and the marketing process
Developing marketing opportunities and strategies
Developing the marketing mix
Managing marketing

eng

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