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221.
Advanced marketing and sales / BPP Learning Media by
  • BPP Learning Media
Material type: Text Text
Publication details: New Delhi : Viva Books, c2009
Availability: Items available for reference: Mzumbe University Main Campus Library: Not for loan (1)Location, call number: 658.81 ADV.

222.
Retail marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald, Christopher C.S. Tideman. by
  • McDonald, Malcolm
  • Tideman, Christopher C. S
Material type: Text Text
Publication details: Oxford : Boston : Butterworth Heinemann, 1993
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 McD, ...

223.
Marketing research / Ronald M. Weiers by
  • Weiers, Ronald M
Edition: 2nd.ed
Material type: Text Text
Publication details: New jersey: Prentice Hall, ©1988
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 WEI.

224.
Fundamentals of marketing / William J. Stanton by
  • Stanton, William J
Edition: 2nd ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1964
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 STA.

225.
The long tail : why the future of business is selling less of more / Chris Anderson. by
  • Anderson, Chris
Edition: 1st ed.
Material type: Text Text
Publication details: New York : Hyperion, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.802 AND.

226.
Marketing decision making : analytic framework and cases / William F. O'Dell ... [et al.]. by
  • Ruppel, Andrew C, 1909-
  • Trent Robert H
  • Kehoe, William J
Edition: 3rd ed.
Material type: Text Text
Publication details: Cincinnati : South-Western Pub. Co., c1984
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 O'DE, ...

227.
Essential of marketing communications / Jim Blythe by
  • Jim Blythe
Edition: 2nd ed.
Material type: Text Text
Publication details: Harlow : FT Prentice Hall , c 2003
Availability: No items available.

228.
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. by
  • Guiltinan, Joseph P
  • Paul, Gordon W
Series: McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1994
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 GUI.

229.
Essential of marketing communications / Jim Blythe by
  • Jim Blythe
Edition: 2nd ed.
Material type: Text Text
Publication details: Harlow : FT Prentice Hall , c 2003
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.802 BLY.

230.
Marketing management and strategy : cases and problems / Steven J. Shaw, John F. Willenborg nd Richard E. Stanley by
  • Shaw, Steven J
  • Willenborg, John F
  • Stanley, Richard E
Material type: Text Text
Publication details: India : Prentive-Hall, c1980
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 SHA.

231.
International marketing / Stanley J. Paliwoda and Michael Thomas by
  • Paliwoda, Stanley J
Edition: 3nd ed.
Material type: Text Text
Publication details: Oxford : Butterworth Heinemann, c2002
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 PAL, ...

232.
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. by
  • Johansson, Johny K
Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.84 JOH.

233.
IMC : using advertising and promotion to build brands / Tom Duncan by
  • Duncan Tom
Series: McGraw-Hill/Irwin series in marketing
Material type: Text Text
Publication details: Boston : McGraw-Hill, 2002
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.827 DUN.

234.
The fundamentals and practice of marketing / John Wilmshurst. by
  • Wilmshurst, John
Edition: 3rd ed.
Material type: Text Text
Publication details: London ; Boston : Butterworth-Heinmann, 1995
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.802 WIL.

235.
International marketing : a strategic approach to world markets / Simon Majaro. by
  • Majaro, Simon
Edition: Rev. ed.
Material type: Text Text
Publication details: London : Allen & Unwin, c1982
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 MAJ.

236.
Marketing planning guide / Robert E. Stevens, David L. Loudon and William E. Warren. by
  • Stevens, Robert E
  • Loudon, David L
  • Warren, William E
Series: Haworth marketing resources
Material type: Text Text
Publication details: New York : Haworth Press, c1991
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.802 STE.

237.
Defying the limits : reaching new heights in customer relationship management / Montgomery Research, Inc. and Andersen Consulting by
  • Montgomery Research, Inc
  • Andersen Consulting
Material type: Text Text
Publication details: San Francisco : Montgomery Research, Inc., c2000
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.812 DEF.

238.
Advanced marketing strategy : phenomena, analysis, and decisions / Glen L. Urban and Steven H. Star by
  • Urban, Glen L
  • Star, Steven H
Material type: Text Text
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1991
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.802 URB, ...

239.
Essentials of marketing research / Tony Proctor by
  • Proctor Tony
Edition: 3rd ed.
Material type: Text Text
Publication details: Harlow : Prentice Hall/Financial Times, 2003
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.83 PRO, ...

240.
Marketing, principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. by
  • Bearden, William O
  • Ingram, Thomas N
  • LaForge, Raymond W
Edition: 3rd ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill, c2001
Other title:
  • Marketing, principles and perspectives
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 BEA.

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