Marketing research / Ronald M. Weiers

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Material type: Text

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Contents:

Key preliminaries Sampling and measurement Data collection Data analysis Applications, presentation of findings, and research ethics

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.83 WEI (Browse shelf(Opens below))	1	Available		0058045

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Includes index

Key preliminaries
Sampling and measurement
Data collection
Data analysis
Applications, presentation of findings, and research ethics

eng

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