Marketing research
Weiers, Ronald M.
Marketing research / Ronald M. Weiers - 2nd.ed - New jersey: Prentice Hall, ©1988 - 636 p. : ill.; 23cm
Includes index
Key preliminaries
Sampling and measurement
Data collection
Data analysis
Applications, presentation of findings, and research ethics
eng
0135584795 TZs.25000/-
Marketing research
market surveys
Market analysis
658.83 WEI
Marketing research / Ronald M. Weiers - 2nd.ed - New jersey: Prentice Hall, ©1988 - 636 p. : ill.; 23cm
Includes index
Key preliminaries
Sampling and measurement
Data collection
Data analysis
Applications, presentation of findings, and research ethics
eng
0135584795 TZs.25000/-
Marketing research
market surveys
Market analysis
658.83 WEI