Marketing research (Record no. 6123)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00674nam a2200217 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0135584795 |
| Terms of availability | TZs.25000/- |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 WEI |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Weiers, Ronald M. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research |
| Statement of responsibility, etc | / Ronald M. Weiers |
| 250 ## - Edition Statement | |
| Edition statement | 2nd.ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New jersey: |
| Name of publisher | Prentice Hall, |
| Year of publication | ©1988 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 636 p. : |
| Other physical details | ill.; |
| Dimensions | 23cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 505 ## - Formatted Contents | |
| Formatted contents note | Key preliminaries<br/>Sampling and measurement<br/>Data collection<br/>Data analysis<br/>Applications, presentation of findings, and research ethics |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | market surveys |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Market analysis |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 09/01/2008 | VUA | 658.83 WEI | 0058045 | 1 | 12/06/2022 | Book |