Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.

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Material type: Text

TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1994.Edition: 5th edDescription: xvi, 480 p. : col. ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8 GUI (Browse shelf(Opens below))	1	Available		0044963

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Includes bibliographical references and index.

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