Essentials of marketing research / Tony Proctor

By:

Proctor Tony

Material type: Text

TextPublication details: Harlow : Prentice Hall/Financial Times, 2003.Edition: 3rd edDescription: xvi, 560 p. : ill. ; 25 cmISBN:

9780273674009

Subject(s):

Marketing research

DDC classification:

658.83 PRO

Contents:

1. The nature of marketing research 2. Planning the research project 3. Secondary data 4. Sampling 5. Surveys 6. Measurement and scaling 7. Questionnaires 8. Qualitative research 9. Observations and experiments 10. Quantitative data analysis 11. Qualitative data analysis 12. Evaluating, reports and presentation 13. Applied marketing research 14. Marketing research settings: business-to-business, services and internal marketing 15. Global marketing research 16. Marketing decision-support systems

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.83 PRO (Browse shelf(Opens below))	1	Available		0049754
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.83 PRO (Browse shelf(Opens below))	2	Available		0049756

Total holds: 0

Includes index

1. The nature of marketing research
2. Planning the research project
3. Secondary data
4. Sampling
5. Surveys
6. Measurement and scaling
7. Questionnaires
8. Qualitative research
9. Observations and experiments
10. Quantitative data analysis
11. Qualitative data analysis
12. Evaluating, reports and presentation
13. Applied marketing research
14. Marketing research settings: business-to-business, services and internal marketing
15. Global marketing research
16. Marketing decision-support systems

eng.

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