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21.
Practical marketing and public relations for the small business / Moi Ali by
  • Ali Moi
Series: Sunday times business enterprise guide
Edition: 2nd ed.
Material type: Text Text
Publication details: London : Kogan Page, c2002
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.022 ALI, ...

22.
Business organization and management / Mrityunjoy, Banerjee by
  • Banerjee, Mrityunjoy
Material type: Text Text
Publication details: New Delhi : Kalyani Publishers, c1984
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.11 BAN.

23.
Management : theory and practice / G. A Cole by
  • Cole, G. A
Edition: 4th ed.
Material type: Text Text
Publication details: Great Britain : The Guernsey Press Co., c1993
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658 COL.

24.
Management : a selected annotated bibliography / compiled by Barrie, O. Pettman by
  • Cameron, Marsaili
  • Pettman, Barrie O
Material type: Text Text
Publication details: Bradford : MCB Publications, 1979
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.068 MAN.

25.
A business of your own : how to start and manage it / Robert Gichira and Douglas Dickson by
  • Gichira, Robert
  • Dickson, Douglas
Material type: Text Text
Publication details: Dar es salaam : East Africa Educational Publishers., c1991
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.022 GIC, ...

26.
Marketing / Dhruv Grewal, Michael Levy. by
  • Grewal, Dhruv
  • Levy, Michael, 1950-
Edition: 2nd ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2010
Availability: Items available for loan: (1)Location, call number: 658.8 GRE. Mzumbe University Main Campus Library (2)Location, call number: 658.8 GRE, ...

27.
Case studies in marketing management / S. L. Gupta and R. K. Suri by
  • Gupta, S. L
  • Suri R. K
Material type: Text Text
Publication details: New Delhi , Pentagon Press , c2007
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 GUP, ...

28.
Marketing management / Philip Kotler, Kevin Lane Keller. by
  • Kotler, Philip
  • Keller, Kevin Lane, 1956-
Edition: 14th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2012
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KOT.

29.
Marketing strategy and planning / N. K. Sharma and Kapil Sharma by
  • Sharma, N. K
Material type: Text Text
Publication details: India, Deepak Parnami, 2007
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 SHA.

30.
Modern marketing management : principles and techniques / J.N. Jain, P.P. Singh, and Bhatia S.K. by
  • Jain, J.N
Material type: Text Text
Publication details: New Delhi : Regal publications, 2007
Availability: Items available for reference: Mzumbe University Main Campus Library: Not for loan (1)Location, call number: 658.8 JAI.

31.
Marketing / Dhruv Grewal and Michael Levy. by
  • Grewal, Dhruv
  • Levy, Michael
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2008
Availability: Items available for loan: Mzumbe University Main Campus Library (8)Location, call number: 658.8 GRE, ...

32.
Developing business strategies / David A. Aaker. by
  • Aaker, David A
Edition: 5th ed.
Material type: Text Text
Publication details: New York : Wiley, c1998
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.4012 AAK.

33.
Strategic brand management : a European perspective / Kevin Lane Keller, Tony Aperia, Mats Georgson. by
  • Keller, Kevin Lane
  • Apéria, Tony
  • Georgson, Mats
Material type: Text Text
Publication details: Harlow, England ; New York : Prentice Hall Financial Times, 2008
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.827 KEL, ...

34.
Marketing theory : evolution and evaluation / Jagdish N. Sheth, David M. Gardner, Dennis E. Garrett. by
  • Sheth, Jagdish N
  • Gardner, David Morgan, 1936-
  • Garrett, Dennis E
Material type: Text Text
Publication details: New York : Wiley, c1988
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8001 SHE, ...

35.
Global brand strategy : Unlocking brand potential across countries, cultures & markets / Sicco Van Gelder by
  • Van Gelder, Sicco
Material type: Text Text
Publication details: New Delhi : Kogan Page, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.827 GEL, ...

36.
A preface to marketing management / J. Paul Peter and James H. Donnelly, by
  • Peter, J. Paul
  • Donnelly, James H
Edition: 11th. ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2008
Other title:
  • Marketing management
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 PET, ...

37.
Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon and E. Jerome McCarthy. by
  • Perreault, William D
  • Cannon, Joseph P
  • McCarthy, E. Jerome
Edition: 17th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (6)Location, call number: 658.8 PER, ...

38.
Industrial marketing : an analytical approach to planning and execution / Lawrence Fisher. by
  • Fisher, Lawrence
Edition: 2d ed.
Material type: Text Text
Publication details: London : Business Books, c1976
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 FIS.

39.
The hand book of field marketing : A complete guide understanding and outsoucing face -to-face direct marketing / Allson Williams and Roddy Mullin. by
  • William Alison
  • Mullin, Roddy
Material type: Text Text
Publication details: London : Kogan page , c2008
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658 .872 WIL, ...

40.
Marketing management / Philip Kotler and Kevin Lane Keller by
  • Kotler, Philip
  • Keller,Kevin Lane
Series: Global edition
Edition: 14th ed.
Material type: Text Text
Publication details: Boston : Pearson, 2012
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 KOT, ...

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