Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon and E. Jerome McCarthy.

By:

Perreault, William D

Contributor(s):

Material type: Text

TextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 17th edDescription: xxxvii, 758 [34] p. : col. ill. ; 29 cmISBN:

9780073381053 (alk. paper)
0073381055 (alk. paper)

Subject(s):

DDC classification:

658.8 PER

Contents:

Marketing's value to consumers, firms, and society Marketing strategy planning Evaluating opportunities in the changing marketing environment Focusing marketing strategy with segmentation and positioning Demographic dimensions of global consumer markets Final consumers and their buying behavior Business and organizational customers and their buying behavior Improving decisions with marketing information Elements of product planning for goods and services Product management and new-product development Place and development of channel systems Distribution customer service and logistics Retailers, wholesalers, and their strategy planning Promotion : introduction to integrated marketing communications Personal selling and customer service Advertising and sales promotion Pricing objectives and policies Price setting in the business world Implementing and controlling marketing plans : evolution and revolution Managing marketing's link with other functional areas Ethical marketing in a consumer-oriented world : appraisal and challenges Appendix A: Economics fundamentals Appendix B: Marketing arithmetic Appendix C: Career planning in marketing Video cases Cases Computer-aided problems

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8 PER (Browse shelf(Opens below))		Available	0043640
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8 PER (Browse shelf(Opens below))	1	Available	0071546
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8 PER (Browse shelf(Opens below))	2	Available	0073483
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8 PER (Browse shelf(Opens below))	4	Available	0073485
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8 PER (Browse shelf(Opens below))	5	Available	0071545
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8 PER (Browse shelf(Opens below))	6	Available	0018676

Total holds: 0

Includes indexes.

Marketing's value to consumers, firms, and society
Marketing strategy planning
Evaluating opportunities in the changing marketing environment
Focusing marketing strategy with segmentation and positioning
Demographic dimensions of global consumer markets
Final consumers and their buying behavior
Business and organizational customers and their buying behavior
Improving decisions with marketing information
Elements of product planning for goods and services
Product management and new-product development
Place and development of channel systems
Distribution customer service and logistics
Retailers, wholesalers, and their strategy planning
Promotion : introduction to integrated marketing communications
Personal selling and customer service
Advertising and sales promotion
Pricing objectives and policies
Price setting in the business world
Implementing and controlling marketing plans : evolution and revolution
Managing marketing's link with other functional areas
Ethical marketing in a consumer-oriented world : appraisal and challenges
Appendix A: Economics fundamentals
Appendix B: Marketing arithmetic
Appendix C: Career planning in marketing
Video cases
Cases
Computer-aided problems

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