Strategic brand management : a European perspective / Kevin Lane Keller, Tony Aperia, Mats Georgson.

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Material type: Text

TextPublication details: Harlow, England ; New York : Prentice Hall Financial Times, 2008.Description: xxvi, 829 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.827 KEL (Browse shelf(Opens below))	1	Available	0058966
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.827 KEL (Browse shelf(Opens below))	2	Available	0058965
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.827 KEL (Browse shelf(Opens below))	3	Available	0062825

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Includes bibliographical references and index.

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