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Strategic advertising management / Larry Percy and Richard Elliott. by
- Percy, Larry
- Elliott, Richard H
Edition: 3rd ed.
Material type: Text
Publication details: Oxford : Oxford University Press, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 PER.
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Advertising in modern life / John Gloag by
Material type: Text
Publication details: London : Heinemann , c1959
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 GLO.
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Advertising: its purpose, principles and practice/ by
Material type: Text
Publication details: London: Macdonald & Evans, 1973
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 NIC.
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Industrial marketing / H. Robert Dodge by
Material type: Continuing resource
Publication details: New York : McGraw-Hill, c1970
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 DOD.
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