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21.
Financial advertising and public relations / Peter Biddlecombe by
  • Biddlecombe, Peter
Material type: Text Text
Publication details: London : Business Books, c1971
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1965815 BID.

22.
Effective advertising : understanding when, how, and why advertising works / Gerard J. Tellis by
  • Tellis, Gerard J
Material type: Text Text
Publication details: New Delhi : Respone Books, a division of Sage Publications, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 TEL.

23.
Assessing the effectiveness of advertising / by Mark Lovell and Jack Potter. by
  • Lovell, Mark
  • Potter, Jack
Material type: Text Text
Publication details: London : Business Books, c1975
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 LOV.

24.
Strategic advertising management / Larry Percy and Richard Elliott. by
  • Percy, Larry
  • Elliott, Richard H
Edition: 3rd ed.
Material type: Text Text
Publication details: Oxford : Oxford University Press, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 PER.

25.
Management of international advertising : a marketing approach / Dean M. Peebles and John K. Ryans, Jr. by
  • Peebles, Dean M
  • Ryans, John K
Material type: Text Text
Publication details: Boston : Allyn and Bacon, c1984
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 659.1 PEE, ...

26.
Advertising communications & promotion management / John R. Rossiter and Larry Percy. by
  • Rossiter, John R
  • Percy, Larry
Series: McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text
Publication details: New York : McGraw-Hill Companies, c1997
Other title:
  • Advertising communications and promotion management
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 ROS.

27.
Advertising media planning / Jack Z. Sissors and E. Reynold Petray. by
  • Sissors Jack Zanville
  • Petray, E. Reynold
Material type: Text Text
Publication details: Chicago : Crain Books, c1976
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 SIS.

28.
Cases in advertising and communications management / Stephen A. Greyser. by
  • Greyser, Stephen A
Edition: 2nd ed.
Material type: Text Text
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1981
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 GRE.

29.
Advertising principles and practice / William Wells, Sandra Moriarty and John Burnett by
  • Wells William
  • Moriarty Sandra
  • Burnett John
Edition: 7th ed.
Material type: Text Text
Publication details: New Delhi : Printice -Hall of India , c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 WEL.

30.
Advertising in modern life / John Gloag by
  • Gloag John
Material type: Text Text
Publication details: London : Heinemann , c1959
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 GLO.

31.
Advertising: its purpose, principles and practice/ by
  • Nicholl, David Shelley
Material type: Text Text
Publication details: London: Macdonald & Evans, 1973
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 NIC.

32.
Effective advertising : understanding when, how and why advertising works/ Gerald J.Tellis by
  • Tellis, Gerald J
Material type: Continuing resource Continuing resource
Publication details: New DElhi : Response books, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 659.1 TEL, ...

33.
Consumer choice in the Third World : a study of the welfare effects of advertising and new products in a developing country / Jeffrey James. by
  • James, Jeffrey
Material type: Text Text
Publication details: London : Macmillan, c1983
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 339.47 JAM.

34.
Industrial marketing / H. Robert Dodge by
  • Dodge, H. Robert
Material type: Continuing resource Continuing resource
Publication details: New York : McGraw-Hill, c1970
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 DOD.

35.
Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews. by
  • Mathews, Brian
Material type: Text Text
Publication details: Chicago : American Library Association, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 021.7 MAT, ...

36.
The influence of socio-political dimensions on behavioural support towards tourist destination branding in Tanzania / David Amani by
  • Amani, David
Material type: Text Text
Publication details: Mzumbe : Mzumbe University, 2022
Dissertation note: Thesis ( PhD - Business Administration).- Mzumbe University, 2022
Availability: Items available for reference: Mzumbe University Main Campus Library: Not for loan (1)Location, call number: THS 338.4791 AMA.

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