Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews.

By:

Mathews, Brian

Material type: Text

TextPublication details: Chicago : American Library Association, c2009.Description: xv, 171 p. : ill. ; 23 cmISBN:

9788170005964

Subject(s):

DDC classification:

021.7 MAT

Contents:

Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.

Summary: In Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	021.7 MAT (Browse shelf(Opens below))	1	Available		0076001
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	021.7 MAT (Browse shelf(Opens below))	2	Available		0076002

Total holds: 0

Includes bibliographical references and index.

In Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely

eng

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