Effective advertising : understanding when, how and why advertising works/ Gerald J.Tellis

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Continuing resourcePublication details: New DElhi : Response books, c2006Description: v, 201 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	659.1 TEL (Browse shelf(Opens below))	1	Available		0067453
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	659.1 TEL (Browse shelf(Opens below))	2	Available		0067454

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