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141.
Advanced marketing strategy : phenomena, analysis, and decisions / Glen L. Urban, Steven H. Star. by
  • Urban, Glen L
  • Star, Steven H
Material type: Text Text
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1991
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 URB.

142.
Perspectives in consumer behavior / Harold H. Kassarjian and Thomas S. Robertson by
  • Kassarjian Harold H
  • Robertson Thomas S
Edition: 4th ed.
Material type: Text Text
Publication details: London : Prentice hall international, Inc , c1991
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.834 KAS, ...

143.
Marketing theory / edited by Pauline Maclaran, Mike Saren, and Mark Tadajewski. by
  • Maclaran, Pauline
  • Saren, Michael
  • Tadajewski, Mark
Edition: 1st ed.
Material type: Text Text
Publication details: Thousand Oaks, CA : SAGE Publications, c2008
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8001 MAR, ...

144.
Manual of industrial marketing research / edited by Allan Rawnsley
Material type: Text Text
Publication details: New York : John Wiley, c1978
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 RAW.

145.
Elements of direct marketing / Martin Baier. by
  • Baier, Martin
Material type: Text Text
Publication details: New York : McGraw-Hill, c1983
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.814 BAI, ...

146.
Essentials of marketing research / Del I. Hawkins and Donald S. Tull. by
  • Hawkins, Del I
  • Tull, Donald S
Material type: Text Text
Publication details: New York : Toronto : Macmillan publishing , c1994
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 HAW.

147.
Pride-Ferrell foundations of marketing / William M. Pride, O.C. Ferrell. by
  • Pride, William M
  • Ferrell, O. C
Material type: Text Text
Publication details: Boston : Houghton Mifflin, c2004
Other title:
  • Foundations of marketing
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.822 PRI.

148.
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr., Lawrence X. Tarpey. by
  • Peter, Paul J
  • Peter, J. Paul
  • Donnelly, James H
Edition: Rev. ed.
Material type: Text Text
Publication details: Plano, Tex. : Business Publications, c1982
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 PET, ...

149.
Implementable marketing research / Alan Mercer and series edited by Rolfe Tomlinson by
  • Mercer, Alan
  • Tomlinson, Rolfe (series editor)
Series: Systems Science & Management
Material type: Text Text
Publication details: New York : Prentice Hall, 1991
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.83 MER, ...

150.
Marketing 87/88 / edited by John E. Richardson by
  • Richardson, John E
Series: Annual editions series
Edition: 9th ed.
Material type: Text Text
Publication details: Virginia 22801: Dushkin Publishing, 1987
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8005 ANN, ...

151.
Perspective on marketing management / edited by Michael Baker by
  • Baker Michael (editor)
Material type: Text Text
Publication details: Chichester : John wiley & sons c1992
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 PER.

152.
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush and David J. Ortinau. by
  • Hair, Joseph F
  • Bush, Robert P
  • Ortinau, David J
Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 HAI.

153.
Marketing research : measurement and method Donald S. Tull and Del I. Hawkins by
  • Tull, Donald S
  • Hawkins, Del I
Edition: 6th ed.
Material type: Text Text
Publication details: New Delhi : Prentice-Hall Of India, c1993
Availability: Items available for loan: Mzumbe University Main Campus Library (10)Location, call number: 658.83 TUL, ...

154.
Marketing research : analysis and measurement / Peter M. Chisnall by
  • Chisnall, Peter M
Edition: 2nd ed.
Material type: Text Text
Publication details: London ; New York : McGraw-Hill, c1981
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 CHI.

155.
Strategic market management / David A. Aaker. by
  • Aaker, David A
Edition: 6th ed.
Material type: Text Text
Publication details: New York : Wiley, c2001
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 AAK.

156.
Marketing research : an applied approach / Thomas C. Kinnear and James R. Taylor. by
  • Kinnear Thomas C
  • Taylor, James R, 1938-
Series: McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1996
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 KIN.

157.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome
Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill, 2005
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 PER.

158.
Research for marketing decisions / Paul E. Green, Donald S. Tull and Gerald Albaum by
  • Green, Paul E
  • Tull, Donald S
  • Albaum, Gerald
Edition: 4th ed.
Material type: Text Text
Publication details: New Delhi: PHI Learning Private Ltd., 2008
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 GRE.

159.
Marketing research / David A. Aaker, and George S. Day by
  • Aaker, David A
  • Day, George S
Series: Wiley Series in Marketing
Edition: 3rd ed.
Material type: Text Text
Publication details: New York : John Wiley & Sons, c1980
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.83 AAK, ...

160.
International marketing / Vern Terpstra and Ravi Sarathy by
  • Terpstra Vern
  • Sarathy Ravi
Edition: 8th ed
Material type: Text Text
Publication details: Singapore : Harcourt Asia , c 2001
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 TER, ...

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