Advanced marketing strategy : phenomena, analysis, and decisions / Glen L. Urban, Steven H. Star.

By:

Urban, Glen L

Contributor(s):

Star, Steven H

Material type: Text

TextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1991.Description: xx, 563 p. : ill. ; 27 cmISBN:

9780138519407

Subject(s):

DDC classification:

658.8 URB

Contents:

Marketing strategy formulation process Strategic analysis Strategic decision making Implementation

Summary: Provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketing strategy problems

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8 URB (Browse shelf(Opens below))	1	Available		0041312

Total holds: 0

Includes bibliographical references and indexes.

Marketing strategy formulation process
Strategic analysis
Strategic decision making
Implementation

Provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketing strategy problems

eng.

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