Perspectives in consumer behavior / Harold H. Kassarjian and Thomas S. Robertson

By:

Kassarjian Harold H

Contributor(s):

Robertson Thomas S

Material type: Text

TextPublication details: London : Prentice hall international, Inc , c1991.Edition: 4th edDescription: vii ,616 p . : ill ; 23 cmISBN:

0136587097

Subject(s):

DDC classification:

658.834 KAS

Summary: This book is designed to present an overall view of some of the basic perspectives on consumer behavior, a topic now emerging as a distinct area of study within the field of marketing. A conceptual framework for this overview is presented in Chapter 2 and elaborated in each text chapter. The selections of the book, drawing from economics, marketing, psychology, sociology, and anthropology, are presented in relation to that framework."--Preface

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.834 KAS (Browse shelf(Opens below))	1	Available		0041283
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.834 KAS (Browse shelf(Opens below))	2	Available		0041284

Total holds: 0

Includes index.

This book is designed to present an overall view of some of the basic perspectives on consumer behavior, a topic now emerging as a distinct area of study within the field of marketing. A conceptual framework for this overview is presented in Chapter 2 and elaborated in each text chapter. The selections of the book, drawing from economics, marketing, psychology, sociology, and anthropology, are presented in relation to that framework."--Preface

eng.

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