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Strategic market management / David A. Aaker.

By: Material type: TextTextPublication details: New York : Wiley, c2001.Edition: 6th edDescription: xiii, 338 p. : 23 cm. illISBN:
  • 0471415723 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8 AAK
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode Item holds
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.8 AAK (Browse shelf(Opens below)) 1 Available 0066802
Total holds: 0

Includes bibliographical references and index.

eng

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