Marketing research / Ronald M. Weiers
Material type:
TextPublication details: New jersey: Prentice Hall, ©1988Edition: 2nd.edDescription: 636 p. : ill.; 23cmISBN: - 0135584795
- 658.83 WEI
Contents:
Key preliminaries
Sampling and measurement
Data collection
Data analysis
Applications, presentation of findings, and research ethics
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.83 WEI (Browse shelf(Opens below)) | 1 | Available | 0058045 |
Total holds: 0
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| 658.83 TUL Marketing research : measurement and method | 658.83 TUL Marketing research : measurement and method | 658.83 TUL Marketing research : measurement & method : a text with cases / | 658.83 WEI Marketing research | 658.83 ZIK Exploring marketing research / | 658.834 ADV Advances in consumer research | 658.834 KAS Perspectives in consumer behavior / |
Includes index
Key preliminaries
Sampling and measurement
Data collection
Data analysis
Applications, presentation of findings, and research ethics
eng
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