Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 3edDescription: xli, 493 p. : ill. (chiefly col.), col. maps ; 28 cmISBN: - 9780073381060
- 0073381063
- 658.8 KER
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.8 KER (Browse shelf(Opens below)) | 1 | Available | 0071286 | ||
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.8 KER (Browse shelf(Opens below)) | 2 | Available | 0073314 | ||
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.8 KER (Browse shelf(Opens below)) | 3 | Available | 0073315 | ||
| Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.8 KER (Browse shelf(Opens below)) | 4 | Available | 0071287 |
Total holds: 0
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| 658.8 KER Gurus on marketing | 658.8 KER Strategic marketing problems : cases and comments / | 658.8 KER Marketing / | 658.8 KER Marketing : the core / | 658.8 KIB Fundamentals of marketing : an African perspective | 658.8 KIB Fundamentals of marketing : an African perspective | 658.8 KOL Strategic marketing / |
Includes bibliographical references (p. 447-467) and indexes.
eng
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