Building brand identity : a strategy for success in a hostile marketplace / Lynn B. Upshaw.

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TextSeries: [New directions in business]Publication details: New York : J. Wiley, c1995.Description: xiv, 354 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8 UPS (Browse shelf(Opens below))	1	Available		0043812
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8 UPS (Browse shelf(Opens below))	2	Available		0043811

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Previous	658.8 TER International marketing /	658.8 TIN Teacher's guide to Marketing and production decisions	658.8 TIT Marketing in the new public sector	658.8 UPS Building brand identity : a strategy for success in a hostile marketplace /	658.8 UPS Building brand identity : a strategy for success in a hostile marketplace /	658.8 URB Advanced marketing strategy : phenomena, analysis, and decisions /	658.8 VEN Marketing management : a decision-making approach /	Next

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Includes bibliographical references (p. 330-341) and index.

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