Building brand identity : (Record no. 5964)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00851cam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 047104220X |
| Terms of availability | TZS 2782/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 UPS |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Upshaw, Lynn B., |
| 245 10 - TITLE STATEMENT | |
| Title | Building brand identity : |
| Sub Title | a strategy for success in a hostile marketplace / |
| Statement of responsibility, etc | Lynn B. Upshaw. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | J. Wiley, |
| Year of publication | c1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv, 354 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | [New directions in business] |
| 500 ## - GENERAL NOTE | |
| General note | Series statement from jacket. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 330-341) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand name products |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand identity |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/bios/wiley042/95017302.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/description/wiley033/95017302.html |
| 856 4# - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/toc/onix04/95017302.html |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 04/04/1996 | ETS | 658.8 UPS | 0043812 | 1 | 12/05/2022 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 04/04/1996 | ETS | 658.8 UPS | 0043811 | 2 | 12/05/2022 | Book |