Building brand identity : a strategy for success in a hostile marketplace /
Upshaw, Lynn B.,
Building brand identity : a strategy for success in a hostile marketplace / Lynn B. Upshaw. - New York : J. Wiley, c1995. - xiv, 354 p. : ill. ; 25 cm. - [New directions in business] .
Series statement from jacket.
Includes bibliographical references (p. 330-341) and index.
047104220X TZS 2782/=
Brand name products
Brand identity
658.8 UPS
Building brand identity : a strategy for success in a hostile marketplace / Lynn B. Upshaw. - New York : J. Wiley, c1995. - xiv, 354 p. : ill. ; 25 cm. - [New directions in business] .
Series statement from jacket.
Includes bibliographical references (p. 330-341) and index.
047104220X TZS 2782/=
Brand name products
Brand identity
658.8 UPS