Building brand identity : a strategy for success in a hostile marketplace / Lynn B. Upshaw.

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Material type: Text

TextSeries: [New directions in business]Publication details: New York : J. Wiley, c1995.Description: xiv, 354 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8 UPS (Browse shelf(Opens below))	1	Available		0043812
Book	Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	658.8 UPS (Browse shelf(Opens below))	2	Available		0043811

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Includes bibliographical references (p. 330-341) and index.

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