Strategic market management /

Strategic market management /

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"Completely revised and updated, David Aaker's authoritative book approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the broader environment. It shows how to build on strategic analysis to create busine...

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Detalhes bibliográficos
Autor principal: Aaker, David A.
Outros Autores: Moorman, Christine
Formato: Livro
Publicado em: Hoboken : John Wiley & Sons, Inc., 2005.
Edição:7th ed.
Assuntos:
Marketing
Strategic planning.
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