Strategic market management /
"Completely revised and updated, David Aaker's authoritative book approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the broader environment. It shows how to build on strategic analysis to create busine...
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Hoboken :
John Wiley & Sons, Inc.,
2005.
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| Edition: | 7th ed. |
| Subjects: | |
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Mzumbe University Main Campus Library
| Call Number: |
658.8 AAK |
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| Copy | On Shelf |
| Copy | On Shelf |