Advertising promotion and supplemental aspect of integrated marketing communications
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York
The dryden press
c1997
|
| Edition: | 4th edirion |
| Subjects: | |
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| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20261012065336.0 | ||
| 020 | |a 0030103525 |c Tsh 60,000/= | ||
| 040 | |a DCC Library |b eng |e AACR2 | ||
| 082 | |a 659.1SHI | ||
| 100 | |a Shimp Terence | ||
| 245 | |a Advertising promotion and supplemental aspect of integrated marketing communications |c Shimp A. Terence | ||
| 250 | |a 4th edirion | ||
| 260 | |a New York |b The dryden press |c c1997 | ||
| 300 | |a xxiv, 589 p.: |b ill.; |c 27 cm. | ||
| 504 | |a include selected references and index | ||
| 650 | |a Advertising | ||
| 650 | |a Promotion | ||
| 650 | |a Marketing communications | ||
| 650 | |a Database marketing | ||
| 942 | |c BK | ||
| 999 | |c 15579 |d 15579 | ||