Advertising promotion and supplemental aspect of integrated marketing communications

Saved in:
Bibliographic Details
Main Author: Shimp Terence
Format: Book
Published: New York The dryden press c1997
Edition:4th edirion
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!

Mzumbe University Dar es Salaam Campus Library

Holdings details from Mzumbe University Dar es Salaam Campus Library
Call Number: 659.1 SHI
Copy On Shelf