Advertising promotion and supplemental aspect of integrated marketing communications
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| 主要作者: | |
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| 格式: | 图书 |
| 出版: |
New York
The dryden press
c1997
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| 版: | 4th edirion |
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| 实物描述: | xxiv, 589 p.: ill.; 27 cm. |
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| 参考书目: | include selected references and index |
| ISBN: | 0030103525 |