Marketing management Strategies and programs

Marketing management Strategies and programs

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Detalhes bibliográficos
Autor principal:	Guiltinam Joseph P.
Outros Autores:	Gordon W. Paul, Thomas J. Madden
Formato:	Livro
Publicado em:	Boston Mc Graw Hill c1997
Edição:	6th edition
Assuntos:	Marketing orientation Marketing planning Customer satisfaction Market analysis Managing sales
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