Marketing management Strategies and programs

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Bibliographic Details
Main Author:	Guiltinam Joseph P.
Other Authors:	Gordon W. Paul, Thomas J. Madden
Format:	Book
Published:	Boston Mc Graw Hill c1997
Edition:	6th edition
Subjects:	Marketing orientation Marketing planning Customer satisfaction Market analysis Managing sales
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Mzumbe University Dar es Salaam Campus Library

Holdings details from Mzumbe University Dar es Salaam Campus Library
Call Number:	658.8 GUI
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