Marketing management Strategies and programs

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Detalhes bibliográficos
Autor principal:	Guiltinam Joseph P.
Outros Autores:	Gordon W. Paul, Thomas J. Madden
Formato:	Livro
Publicado em:	Boston Mc Graw Hill c1997
Edição:	6th edition
Assuntos:	Marketing orientation Marketing planning Customer satisfaction Market analysis Managing sales
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MARC


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040		\|a DCC Library \|b eng \|e AACR2
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100		\|a Guiltinam Joseph P.
245		\|a Marketing management \|b Strategies and programs \|c /Joseph P. Guiltinam, Gordon W. Paul and Thomas J. Madden
250		\|a 6th edition
260		\|a Boston \|b Mc Graw Hill \|c c1997
300		\|a xvi, 463 p.: \|b ill.; \|c 23 cm .
504		\|a include selected references and index
650		\|a Marketing orientation
650		\|a Marketing planning
650		\|a Customer satisfaction
650		\|a Market analysis
650		\|a Managing sales
700		\|a Gordon W. Paul
700		\|a Thomas J. Madden
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