International marketing

International marketing

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Detalhes bibliográficos
Autor principal:	Czinkota, Michael R.
Outros Autores:	Ilkka A. Ronkainen
Formato:	Livro
Publicado em:	New York The Dryden Press c1998
Edição:	5th edition
Assuntos:	Market management Market process International trade Global marketing
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