International marketing

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Bibliographic Details
Main Author:	Czinkota, Michael R.
Other Authors:	Ilkka A. Ronkainen
Format:	Book
Published:	New York The Dryden Press c1998
Edition:	5th edition
Subjects:	Market management Market process International trade Global marketing
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Mzumbe University Dar es Salaam Campus Library

Holdings details from Mzumbe University Dar es Salaam Campus Library
Call Number:	U0005422
Copy	On Shelf